• How to differentiate my company from my competitors
• How our customers perceive us versus our competition
• The right product and service mix for our marketplace
• The right audience for our new products, and how to best launch them
• How to get the right ROI for our marketing efforts, such as trade shows
• How our competition pitches against us
• Why we win or lose

This includes the development of competitive intelligence and counterintelligence programs; tactical competitive intelligence, which includes programs to improve company’s productivity in sales and marketing; primary and secondary research and data gathering; and opportunity and strategic analysis.  Few other firms offer such a depth of competitive intelligence.

We are easy to do business with.  We present a clear plan of action for all our projects that our clients agree to.  We don’t just hand off our work, but follow-up to ensure that our clients are using our work productively, and are satisfied with its quality.  As a result, we have a high rate of repeat business. 

Our solutions are not formulaic.  We listen closely to each client’s business problems and needs, and offer customized solutions based on these needs. 

Our research and analysis is all customized and confidential.  We do not share or reuse information and analysis from one customer to another. 

We are cost effective operators who offer quick turnaround time for projects.  Each consultant is a leader in his/her area with many years of working experience.  You are not paying for our learning curve!

We have not been consultants for all of our working careers!  We have valuable industry experience as practitioners in many of the industries we serve. 

Each consultant in our alliance has a well-established global network of competitive intelligence experts.  So when you do business with us, if we don’t have the right expertise we can suggest others you might contact.  Alternatively, we can connect with the right global partner(s) seamlessly, and be your company’s project manager, in the event that you only want to deal with one consulting group. 

We are ethical consultants.  We abide by SCIP’s (Society of Competitive Intelligence Professionals) code of ethics http://www.scip.org/ci/ethics.asp

Competitive Insight's Industry Expertise

Competitive Insight has experienced professionals in the following industries:

• Telecommunications
• Software
• Internet
• Information Services
• Financial Services
• Legal Profession
• Utilities
• Healthcare
• Biotech
• Manufacturing
• Professional Services
• Automotive
• Pharmaceutical
• Aerospace and Defense